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 During an investors’ call following the release of FY 2023 financial results, CEO Christopher Kempczinski noted that chicken products including sandwiches and nuggets now exceed the sales value of beef burgers.
The acceptance of chicken, based on nutritional value, taste and price together with negative perceptions of health and sustainability associated with beef are driving the trend.
The challenge for the broiler industry is to develop innovative products compatible with QSR menus and servings that can reduce cost to customers and generate demand.
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